Redesign guide
Website Redesign Without Losing Google Rankings
A redesign should move your site forward, not erase the search visibility you have built. Most ranking losses after a redesign come from avoidable mistakes, not the new design itself.
Keep what already works
Before changing anything, identify the pages that attract visitors and the content that earns attention. A redesign should protect these, not quietly delete or bury them.
Map old URLs to new ones
When addresses change, set up redirects from every old URL to its closest new page. This preserves links, bookmarks and search signals that would otherwise be lost.
Check before and after launch
Compare the old and new structure, confirm important pages are still present and indexable, and watch search performance after launch so any issue is caught early.
Common questions
Will a redesign hurt my Google rankings?
It can if URLs and content change without care. A migration plan with redirects and preserved content aims to protect search value.
What protects rankings during a redesign?
Keep valuable pages, map old URLs to new ones with redirects, preserve useful content, and check indexing before and after launch.
Planning a redesign? We will protect your existing pages and search value.